- $1,800
Healthcare product 201
- Course
- 11 Lessons
A crash course in applying relevant best practices from tech within the realities and context of US healthcare. Understand the healthcare product development lifecycle, business models, and product principles in a fun and practical way.
Contents
Pre-course
Expectation Setting - How to make the most of this course. Healthcare 101 intro video
Pre-Survey - needed for user interview matching during the course
Slack - Join the course community & introduce yourself
Pre-Survey
Getting the most out of the course
101 Video & Pre-readings
Class 1: Healthcare Business Models
Industry Value Chain
Customer Segments
Business Case (VUF)
Assignment #1: VUF Business Case
Class 2: Winning the Healthcare Buyer
Enterprise Stakeholders
QBRs
Customer Personas & Pain Points
Class 2 Supplemental Readings
Assignment #2: Phrasing User and Buyer Questions
Class 3: Effective User Interviews
UXR vs. PM roles
User journeys
Behavior change
Class 3 Slides and Recording
Class 3 Supplemental Readings
Assignment #3: User Behavior Change
Class 4: Influencing Product Delivery
Roadmapping & Internal Comms
GTM & External Comms
Course Summary
Class 4 Supplemental Readings
Post-Course
Post-survey
Course completion certificate
Post-Survey